Learning path

Build a culture of experimentation

Take testing from one team's tool to how the whole company decides.

Who it's for

CRO and experimentation leads, product and digital heads, and anyone pushing a business to test more.

What you'll be able to do

• See how Booking.com, Microsoft and others experiment at scale, and what you can copy
• Find a sponsor and champions, and set the first rituals
• Build momentum without waiting for perfection
• Speak the language of each stakeholder
• Choose an operating model and measure the culture
• Hire and train the team

The steps

1. How Booking.com, Amazon, Microsoft, Google, Netflix and Airbnb Experiment at Scale (and What You Can Copy)
2. Where to Start: Finding Champions, Securing a Sponsor and Setting the Rituals of an Experimentation Programme
3. Building Momentum in an Experimentation Programme: Progress over Perfection
4. How to Talk About Experimentation to Every Stakeholder: Executives, Analysts, Designers, Developers and More
5. Who Owns Experimentation? Choosing an Operating Model: Centralised, Centre of Excellence, Hub-and-Spoke or Federated
6. How to Measure an Experimentation Culture: Programme Metrics, a Learning Library and a Maturity Self-Assessment
7. Hiring and Training an Experimentation Team: Roles, Skills and an Upskilling Plan