Learning path

Launch personalisation that pays

Pick segments worth targeting and prove the revenue.

Who it's for

E-commerce, CRM and personalisation teams.

What you'll be able to do

• Find segments worth personalising in GA4
• Choose use cases by journey stage
• Decide between segments, bandits and A/B tests
• Prove ROI with holdouts

The steps

1. How to Find Personalisation Segments in GA4 (and Know Which Ones Are Worth It)
2. The E-commerce Personalisation Playbook: 25 Use Cases by Journey Stage
3. Segments, Bandits or A/B Tests? How to Personalise E-commerce with Evidence
4. Product Recommendations That Actually Add Revenue: Types, Placement and How to Measure Them
5. Measuring Personalisation ROI: Holdouts, Incrementality and Honest Attribution