Learning path

The ABC of GA4 for Developers

Implement GA4 tracking that is right the first time, and prove it with QA.

Who it's for

Front-end, back-end and tag management developers who implement GA4.

What you'll be able to do

• Understand the GA4 event data model, limits and gotchas
• Turn a tracking request into a dataLayer spec
• Implement events with gtag.js or Google Tag Manager, including single-page apps and consent
• Debug and QA tracking, and automate dataLayer tests
• Use the BigQuery export and the Measurement Protocol
• Run tracking as a team with a shared tracking plan

The steps

1. GA4 for Developers: The Event Data Model, Limits and Gotchas You Need Before Writing a Line of Tracking
2. From Tracking Request to dataLayer Spec: How Developers Should Implement GA4 Events
3. Debugging and QA for GA4: DebugView, Tag Assistant, Network Requests and Automated dataLayer Tests
4. GA4 BigQuery Export and Measurement Protocol for Developers: Schema, First Queries and Server-Side Events
5. Server-Side Google Tag Manager for E-commerce: What It Fixes, What It Costs
6. The GA4 Tracking Plan: How Product, Design, Engineering and Marketing Request, Build and Check Tracking Together