Learning path

The ABC of GA4 for Product Managers

Use GA4 to answer product questions: adoption, funnels, retention and launches.

Who it's for

Product managers and product owners who rely on GA4 but are not analytics specialists.

What you'll be able to do

• Know which product questions GA4 answers, and which it can't
• Read GA4 numbers without being fooled
• Turn a user story into an event spec developers can build
• Measure feature adoption with GA4 explorations
• Measure a launch properly, and know when you need an A/B test
• Run tracking as a team with a shared tracking plan

The steps

1. GA4 for Product Managers: The Questions It Answers, the Ones It Can't, and How Not to Be Fooled by the Numbers
2. How Product Managers Should Ask for GA4 Tracking: From User Story to Event Spec
3. Measuring Feature Adoption in GA4: Funnel, Path, Segment Overlap and Cohort Explorations Step by Step
4. Funnel and Cohort Analysis: How to Find Where Customers Drop Off and Whether They Come Back
5. How to Measure a Product Launch in GA4: Before/After, Annotations and When You Need an A/B Test
6. The GA4 Tracking Plan: How Product, Design, Engineering and Marketing Request, Build and Check Tracking Together