Learning path

The ABC of GA4 for UX & Product Designers

Use GA4 to find where people struggle, and prove what your design changed.

Who it's for

UX, UI and product designers and researchers who want evidence from GA4.

What you'll be able to do

• Know what GA4 can and can't tell you about a design
• Ask for tracking of forms, filters, errors and interactions, annotated in Figma
• Find friction: drop-offs, devices, landing pages and site search
• Combine GA4 with qualitative research
• Measure a redesign without the before/after trap
• Run tracking as a team with a shared tracking plan

The steps

1. GA4 for UX and Product Designers: What the Numbers Can (and Can't) Tell You About Your Design
2. How Designers Should Ask for GA4 Tracking: Forms, Filters, Errors and Interactions Annotated in Figma
3. Finding UX Friction in GA4: Drop-offs, Devices, Landing Pages and Site Search Step by Step
4. Combining GA4 with Qualitative Research and Measuring a Redesign
5. Mobile UX Audit for E-commerce: A Step-by-Step Method to Find What Costs You Sales
6. The GA4 Tracking Plan: How Product, Design, Engineering and Marketing Request, Build and Check Tracking Together