Learning path

Run your first A/B test

Go from idea to a live, trustworthy test.

Who it's for

Marketers, product owners and analysts about to launch their first experiment.

What you'll be able to do

• Write a testable hypothesis with one primary metric
• Choose between client-side, server-side and JavaScript injection
• Build a simple variation safely
• Launch with a QA checklist that catches broken tests

The steps

1. The Essential Guide to A/B Testing
2. A/B Testing Statistics for Marketers: The Models, When to Use Each, and How AI Can Help
3. A/B Test Sample Size and Duration: How to Calculate Them and What to Do with Low Traffic
4. JavaScript Injection vs Client-Side vs Server-Side A/B Testing: How to Choose
5. DOM Manipulation for A/B Testing: The Marketer's Guide to Changing Web Pages Safely
6. A/B Test QA Checklist: What to Check Before, During and After Launch